In just 40 lessons YEDA's comprehensive online Technical Communication training will get you in shape to handle any major Technical Communication job:
Here's Why the World's Top Technical Communicators have Chosen YEDA's Training:
Self-paced online format lets you control the way you learn.
Over 600 pages of Lecture show you step by step how to plan, research, write, and format technical and marcom documents for software, data communications, computer, and other hi-tech industries.
In-depth feedback on over 300 exercises teaches you exactly what's wrong with your writing and what you need to do to fix it. The feedback is intense and continual, all the way to getting your first job.
Audio/Visual Presentations that explain how to do the exercises properly and give you greater understanding of the principles involved.
Training films that show you how to perform complex Desktop Publishing maneuvers
Help on Preparing Your Portfolio and Resume
Ongoing career counseling and job search until you've found the job that you want.
Instructors are online to help you with assignments in real time.
In an increasingly competitive global marketplace, strong Marketing Communications (Marcom) has become an essential part of today's corporate marketing.The internet has vastly increased the scope and influence of marcom efforts - today's marcom is not just about brochure copy or press releases - it's about effective web copy, blogs, newsletters, social networking, and much more.
Not just another writing course...
YEDA's online Marcom course is unique among marcom courses available anywhere, online or in the classroom. The course covers more topics and in more depth than any other marcom course available. What's more, the course has a definite methodology -it is not just a collection of marcom topics. Starting from theories of marketing hi-tech products and branding - the same theories taught in many MBA programs - the course shows how to apply these principles to writing the actual marketing copy. By using a consistent theory of marketing hi-tech products, together with principles of modern rhetoric, students learn to write strong, vibrant marcom copy.
What You Learn
Students learn the basis of hi-tech marketing, product positioning, audience assessment, and rhetoric. They then learn to convert these ideas to practical techniques for writing brochure copy, web content, white papers, press releases, company profiles, and more. The course also includes important concepts and techniques dealing with issues that go beyond writing such as corporate branding and trade shows.
Because writing for hi-tech products requires an understanding of the underlying principles on which those products are based, the Marcom course also provides a Technology module. This consists of a series of lessons on today's computer, software, and data communications technologies.
Marketing on the Net
These days, marcom involves much more than just writing brochure copy. YEDA's Marcom course teaches you how to write for a wide variety of internet media including blogs, twitter, social media sites, and more.
Topics include the following:
Positioning a Hi-tech Product
Principles of Hi-tech Marketing
Developing a Marcom Document
Writing Effective Marcom Copy
Branding and Corporate Identity
Writing a Brochure
Writing a White Paper
Writing a Company Profile
Writing Press Releases
Writing Web Copy
Writing Blogs and Newsletters
Writing for Social Media Sites
Planning a Trade Show
No. of Lessons: 14
The technology module provides an understanding of the principles of computer, software, and data communication technologies. Students learn both the logic, as well as the concepts and terminology, associated with these technologies. The lessons also include exercises on how to write intelligent marcom for technological systems. See the Technology module for details.
At one time or another, just about everyone has wanted to write a book. Whether it’s a book about a hobby, a profession, a personal autobiography, travelogue, or family history, a book is a serious expression of who you are and what you know - and it’s a great way to attain recognition in your field or social circle. Writing a book today has also become an important marketing tool for both individuals and companies.
If you’ve ever wanted to write a book, but don’t know how, this course is for you. The course takes you all the way from generating the initial ideas, through developing an outline, gathering and organizing information, all the way to writing chapter and sections, developing a powerful prose style, and adding graphics and photos, all the way to, layout, formatting, book design, and publication.
By the end of the course, you’ll have a book that you can either sell or distribute as an e-book, or actual hard copy book.