What You Learn

Students learn the basis of hi-tech marketing, product positioning, audience assessment, and rhetoric. They then learn to convert these ideas to practical techniques for writing brochure copy, web content, white papers, press releases, company profiles, and more. The course also includes important concepts and techniques dealing with issues that go beyond writing such as corporate branding and trade shows.

In addition to the marcom topics, the Marcom course also provides a Technology section that enables students to understand today's cutting edge technologies - this is essential for anyone intending to write marcom for hi-tech products.

Marketing on the Net

These days, marcom involves much more than just writing brochure copy. YEDA's Marcom course teaches you how to write for a wide variety of internet media including blogs, twitter, social internet sites, and more.

Topics include the following:

• Positioning a Hi-tech Product

• Principles of Hi-tech Marketing

• Developing a Marcom Document

• Writing Effective Marcom Copy

• Branding and Corporate Identity

• Writing a Brochure

• Writing a White Paper

• Writing a Company Profile

• Writing Press Releases

• Writing Web Copy

• Writing Blogs and Newsletters

• Organizing and Writing for Social Internet Sites

• Planning a Trade Show

No. of Lessons: 14

Technology

Understanding today's technology is essential for the ability to write effective hi-tech marcom material. YEDA's technology module gives you a good understanding of computer, software and data communication concepts. See the Technology module for details of the syllabus.