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Presents a short summary of a course. Must include the folllowing: Background and Course definition What the student learns (by the end of the course, etc.) Benefits - why take the course?
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Write a Book in 12 Weeks |
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Write a Book in 12 Weeks
At one time or another, just about everyone has wanted to write a book. Whether it’s a book about a hobby, a profession, a personal autobiography, travelogue, or family history, a book is a serious expression of who you are and what you know - and it’s a great way to attain recognition in your field or social circle. Writing a book today has also become an important marketing tool for both individuals and companies.
If you’ve ever wanted to write a book, but don’t know how, this course is for you. The course takes you all the way from generating the initial ideas, through developing an outline, gathering and organizing information, all the way to writing chapter and sections, developing a powerful prose style, and adding graphics and photos, all the way to, layout, formatting, book design, and publication.
By the end of the course, you’ll have a book that you can either sell or distribute as an e-book, or actual hard copy book.
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Write it Right: Effective Business Writing |
If you're a manager, secretary, business person, or developer who has to write a lot of emails, reports, memos, and other other documents - in English - this course can help you write more effectively. The course covers everything from how to formulate your document's content, all the way to producing a finished, professional piece.
Topics covered include the following:- From idea to document: how to jump start your document and start writing
- Weaving your ideas into an effective framework
- First, second, third - how to arrange ideas to make your point
- From facts to story - how to increase the effectiveness of your document
- Tightening the Nuts and Bolts - Word Choice and Grammar
- Appearance: Dressing Up Your Document to Make the Right Impression
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Power Writing Course
Take Your Writing to the Next Level!
Whether you're a raw beginner or a seasoned professional, this course will show you how to write better, faster, and more effectively.
In six intensive lessons, you'll learn to
- Turn ordinary writing into powerful documents that get results!
- Find ideas and write material that's exciting and relevant - on virtually any topic!
- Increase your writing's interest index - learn to make your writing easy to read and engrossing - and keep readers reading, line by line, to the very end.
- Accelerate your writing - learn to write articles, blogs, manuals, or whole books in less than half the time it now takes you!
- Increase your creativity and make it show in your writing.
- Vastly increase your writing's VALUE - making readers clamor for more every time.
- Go from being an average writer to a writing PRO...
In just six lessons you'll learn more about writing and creativity than most people do in four years of college!!
Apply through the Information Request Form, or send your contact details to
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Complete Marketing Communications |
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In an increasingly competitive global marketplace, strong Marketing Communications (Marcom) has become an essential part of today's corporate marketing.The internet has vastly increased the scope and influence of marcom efforts - today's marcom is not just about brochure copy or press releases - it's about effective web copy, blogs, newsletters, social networking, and much more.
Not just another writing course...
YEDA's Marcom course is unique among marcom courses available anywhere, online or in the classroom. The course covers more topics and in more depth than any other marcom course available. What's more, the course has a definite methodology -it is not just a collection of marcom topics. Starting from theories of marketing hi-tech products and branding - the same theories taught in many MBA programs - the course shows how to apply these principles to writing the actual marketing copy. By using a consistent theory of marketing hi-tech products, together with the principles of modern rhetoric, students learn to write strong, vibrant marcom copy.
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YEDA’s Technical Communication course is designed to give students the skills and expertise they need to do well as Technical Communicators in a hi-tech environment. The course has been modified many times to answer to the changing needs of the hi-tech world. Since its inception, the Technical Communication course has trained thousands of graduates for the hi-tech sector. Its program has been approved by leading hi-tech companies, and it was successfully adopted as an official academic retraining program by Israel's Labor Ministry. The course consists of four modules: Technical Writing, Desktop Publishing, Marcom, Technology: |
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